ISUZU Philippines Corp. said it is expecting 10% growth in sales this year, driven by the commercial truck segment.
“We are projecting at least a 10% increase for Isuzu,” Robert D. Carlos, assistant division head for sales at Isuzu, told reporters last week.
If realized, Isuzu will sell around 19,405 units by the end of the year. In 2024, it sold 17,641 units.
Isuzu’s outlook will exceed the industry average projected at 7% forecast by the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI), equivalent to 500,000 units.
Isuzu had a 3.78% market share last year, CAMPI and the Truck Manufacturers Association said.
Isuzu was the top-selling brand for trucks last year across three major truck categories: light-duty, medium-duty, and heavy-duty trucks.
In 2024, Isuzu sold 2,812 light-duty trucks, 1,534 medium-duty trucks, and 245 heavy-duty trucks.
“The top three best sellers are the TRAVIZ, D-MAX, and N-Series,” Mr. Carlos said.
Isuzu recently introduced its new heavy-duty truck, the S and E Series, an upgrade of the brand’s C and E Series.
Between Feb. 28 and March 2, it displayed 19 Isuzu trucks and light commercial vehicles at the SMX Convention Center, its biggest truck show ever.
During the show, Isuzu also introduced its new Isuzu NPR85 Class III public utility vehicle (PUV) body and the new Isuzu TRAVIZ Class 1 PUV.
Mr. Carlos said that the company is hoping to end 2025 with 49 dealerships from 48 currently. — Justine Irish D. Tabile